Professional study programme 'Digital marketing'

Stručni studij Digitalni marketing

PROJECT
Web development,
Content management,
Copywriting

CLIENT
Faculty of Economics and Business, University of Zagreb

DATE
July 2020

The first function in companies that have undergone digital transformation is marketing, and today it is impossible to be a successful marketing expert without digital skills. However, in the Republic of Croatia, there is a significant shortage of professionally educated employees in the field of digital marketing.

The professional study of the Faculty of Economics and Business “Digital Marketing” offers a unique program structure. In the first semester, students learn the basics of digital marketing, and in the second semester, they acquire skills in major areas of digital marketing (such as social media marketing and search engines). In the third semester, they learn to manage digital marketing, and in the last fourth semester, they gain their first work experience through internships and a project.

The study is a response to the needs and enables the acquisition of relevant skills and direct connection with future employers: digital marketing agencies and companies.